UK – The BTC Group celebrated its 40th anniversary with a day at the races in Windsor. The team from the promotional products agency let itself be waited upon in style in an exclusive area, where they enjoyed a perfect view of the finish line. After the meal, Peter Beirne, who founded the company in 1977 together with his brother-in-law, Frank Murphy, held a moving speech. Murphy also looked back on the company’s history: “One of BTC Group’s most treasured achievements over the last 40 years is the particularly low turnover of staff, with a good percentage of the workforce being part of the team for over a decade, and in some cases over two! In fact, we now have a combined experience of over 600 years.”

“40 years is a great milestone,” the Marketing Director, Jon Birrell, added. “Back in 1977, in a world where fax machines were a game changer and mobile phones were science fiction, who knew that one day we would be asked to produce a promo product that would be blasted into space with Tim Peake, taking branded merchandise to the final frontier.”

The celebrations continued on into the evening during the course of which the BTC team among others demonstrated its dancing skills.

High spirits at the race course in Windsor, where the BTC Group celebrated its 40th anniversary.

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