BE – Michel Deboudt (The China Office) has been the new President of the Belgian industry association BAPP (Belgian Association of Promotional Products) since June 8th. The 55-year-old succeeds Axel Debruyne and will be in office for the next three years. Previously he had already spent three years as Vice President of the organisation. Deboudt has been working in the promotional products industry for over 30 years and disposes of experience on both the distributor and supplier side.
“As the link between the members and the customers, the role of the President holds great responsibility,” said Deboudt and continued: “I think it is time for me to share my own know-how to help companies in the sector. I believe that the BAPP has a key role to play in promoting product media. It is the interdependence of suppliers, distributors and end customers that makes a project successful. The role of the association is to bring together all the forces. The members of the BAPP should be recognized as key partners for the realization of product media campaigns. The message I would like to promote entering my presidency is ‘Life is a gift’.”