D – The HAPTICA® live is taking place for the sixth time already on March 21, 2018 at the World Conference Center Bonn. For one whole day, everything revolves around haptic marketing at the “Experience of Haptic Advertising”. In 2017, 175 German and international suppliers presented their products and line-ups to 1,946 users from the marketing sector and advertising agencies as well as to promotional products distributors. So that the exhibitors and visitors particularly have more time for consultations in the morning which from all experiences tends to be extremely popular, the HAPTICA® live ’18 will begin earlier: The doors will already be opening at 9.00 a.m. and they will close at 5.30 p.m.
The time in between is filled with a diverse programme that above all turns the HAPTICA® live into a trendsetter for good practice: numerous examples of successfully implemented marketing campaigns, which involve the use of promotional products, are presented in the Best Practice Special Show. Moreover, in the Promotional Gift Award 2018 exhibition the prize-winning products of the year are showcased. The award ceremony of the Promotional Gift Award 2018 takes place in the afternoon. New in 2018: An own special zone will be dedicated to the theme sustainability, in order to do justice to this theme that is constantly gaining significance as well as to inform and inspire the marketing creators accordingly. Admission to the HAPTICA® live is free of charge for the visitors, however it is necessary to pre-register in advance via the website.
Photos: Jens C. Friedrich, Sabine Klüser, © WA Media GmbH