D – Präsenta Promotion International GmbH has been sold to Palero, the parent company of Würth Inter Werbung. As such, in future the two cited full-service providers from the South and West of Germany will be working the market together. According to Präsenta, together both companies achieve a turnover of approx. 25 mil. Euros and are thus one of the largest and top-performing full-service agencies in the promotional products industry in Germany.
After the hand-over, Thomas Herriger, the managing partner of Präsenta, will leave the company, the staff and the Solingen location including the administration and logistics will remain intact. The operations at Würth Inter Werbung in Kissing will also be organised as before. The aim behind the merger is to be able to serve the customers of both companies more efficiently as a result of the complementary structures. The merger is subject to the approval of the cartel, which is expected to occur within the next few weeks.