D – The dialogue marketing trade fair Co-Reach was staged in Halls 4 and 4A of the Nuremberg Exhibition Centre on June 21 and 22, 2017. According to the official figures, 237 exhibitors (2016: 228 exhibitors), including marketing agencies, dispatchers, address and CRM providers, print service providers as well as several haptic advertising suppliers – including both manufacturers and promotional products agencies – presented their portfolios. In addition, a comprehensive lecture and workshop programme was offered that took place on several stages – there were more than 100 events over the two days – in addition to special zones that offered the opportunity to enter into dialogue with industry experts.
According to the official figures, 4,676 trade visitors (2016: almost 5,600 visitors) took the opportunity to inform themselves about topical themes such as virtual reality, data protection, influencer marketing and the digital transformation. The suppliers of haptic advertising were well-visited, they encountered an interested audience that in some cases wasn’t expecting to get to know the excellent advertising options of haptic promotional products. This proved to be a fantastic chance for those, who presented their product ranges and services, to distinguish themselves.
Overall, the event seemed to occupy less space than in the previous year despite the fact that there were slightly more exhibitors, non-occupied spaces were in some cases insufficiently covered up, here a little more attention to detail would have been welcome.
The Co-Reach 2018 is scheduled to take place at the Nuremberg Exhibition Centre on June 20 and 21, 2018.
// Michael Scherer
Photos: Michael Scherer, © WA Media