CH – The Swiss writing instrument specialist, Prodir, is also offering its writing instruments in retail outlets with immediate effect. During the Design Week in Milan at the beginning of April, the first retail collection was presented to the public: Me, Myself and I comprises of 24 writing instruments in diverse colours, material combinations and surfaces. “For us the first retail collection is an important step in further reinforcing the high value of our writing instruments in the perception of the consumers, who receive Prodir writing instruments as haptic brand ambassadors,” explained Luca Ossola, CEO of Prodir. In particular, the promotional products trade is to benefit from the expansion into the retail sector.
eppi magazine2017-05-09T10:48:14+02:00May 9th, 2017|