UK – Brand Addition, the UK-headquartered promotional services business serving large corporate clients across its offices in Europe, US and Asia announces that it has been acquired by existing management and funds managed by private equity company Elysian Capital LLP from H.I.G. Capital.
Following the carve-out from 4imprint in March 2012 supported by H.I.G. Capital and management, Chris Lee, CEO of Brand Addition, and the team worked to reposition the business, increasing the range of services, geographic reach and shifting the emphasis to an exclusive focus on large corporates under long term contracts. The acquisition of St Louis based Gateway CDI in January 2016 followed new office openings in Turkey, Russia and China. Today Brand Addition offers the combination of a broad service delivery and global reach in what remains a highly fragmented industry.
Headquartered in the UK, Brand Addition is a leading global service provider in the design, sourcing and distribution of promotional merchandise to large corporates predominantly in the automotive, engineering, health and beauty, FMCG, technology and financial services industries.