B – After one edition in Leuven, Flanders in April 2016, the Promgifts relocated back to the Belgian capital again this year: The fifth edition of Belgian’s largest promotional products show was staged at the Brussels Kart Expo, which is centrally located and has good infrastructural connections, on March 29-30, 2017. According to the official figures, 60 companies (2016: 47) exhibited at the event that is organised by the Belgian industry association BAPP (Belgian Association of Promotional Products), including promotional products distributors and suppliers. The Promgifts was accompanied by a lecture programme in the course of which famous industry players talked about their haptic advertising strategies.

485 visitors (2016: 450) took the opportunity to inform themselves in detail about trends and novelties. Overall the organisers were satisfied with this year’s result and particularly emphasised the quality of the visitors. Due to the central location, the number of French-speaking visitors, particularly from the Brussels area, was by all accounts higher this year.

The BAPP will be announcing details about the next Promgifts in the near future.

A detailed report will be published in eppi magazine, No. 117 (June 7, 2017).

// Till Barth


Photos: Sarah Vieten, © WA Media

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