UK – Last autumn, the British industry association BPMA (British Promotional Merchandise Association) and the British industry service provider, Sourcing City, initiated a new joint event: the Merchandise World. The trade fair will be staged for the first time on September 19 and 20, 2017 at the NAEC Stoneleigh Exhibition and Congress Centre in Warwickshire. Furthermore, the organisers have already announced a second edition at the end of January or beginning of February 2018, which is also scheduled to take place in Central England. According to Sourcing City, this decision is based on the results of a survey carried out among promotional products suppliers and distributors.
The precise venue and timing of the event early next year is to be announced within the next few weeks. It is still open as to whether an additional edition is to be held in autumn 2018.