D – Keya Europe has a new Executive Sales Manager at its German subsidiary in Winnweiler: Franziska Emmer-Adolff, who many people from the industry know from the many years she spent working for Anvil, is responsible for the new alignment of the textile company on the European market with immediate effect. Together with Hans-Peter Gennen, Emmer-Adolff intends to sell the products of the Keya Group in future via the established wholesale trade.
Here, the priority lies on the German-speaking zone, the UK and the Benelux countries. The private label business for the specialised trade and mass market continues to be a further focus. 70% of the goods Keya manufactures at its production site in Dhaka are private labels, mostly for the retail market. As one of the largest textile producers and exporters based in Dhaka/Bangladesh, to a large extent Keya produces goods made out of cotton imported from the USA completely in its own factory and according to own accounts, the firm places high value on CSR, i.e. through memberships in Oeko-Tex, BSCI, Sedex and Accord. The headquarters of the European head office are located in Diegem, Belgium.