D – “Time for responsibility” – this was the slogan the PSI (Promotional Product Service Institute) greeted the around 100 guests with at the award ceremony of the PSI Sustainability Awards 2016 at the Kurhaus Wiesbaden. The PSI Director, Michael Freter had secured the support of celebrities for the award ceremony in the form of the Swiss TV presenter, Tamara Sedmak and Hubertus Doms, Factory Executive Director at the baby food specialists Hipp, as the keynote speaker. The festive evening was an appropriate setting for the important theme of sustainability and paid tribute to the activities of many companies.
The sustainability prize of the promotional products industry was conferred for the second time. According to official accounts, 150 entries were in the running in eight categories in total. New this year: Due to the numerous entries in the category “Sustainable Product” the organiser had decided to introduce two additional sub-categories for “Product Sets” and “Writing Instruments”. Furthermore, participants in this category, who obtained over 50% of the jury’s votes received a recommendation for their product, the “Sustainable product recommended by PSI” seal.
Photos: Dr. Mischa Delbrouck, © WA Media