D – Colourful, future-oriented and economically strong: This was the impression Bonn conveyed at the 19th Bonn Economy Conference that was held at the Opera in Bonn on June 28th, 2016. Relying on the major DAX groups Deutsche Telekom and Deutsche Post DHL, as well as approx. a further 16,000 local small and medium-sized companies, Bonn has long since positioned itself amongst the top rankings of the economic metropolises in Germany. One more reason why the location offers ideal prerequisites for organising the HAPTICA® live there again – on March 22, 2017 at the WCCB.
A team from the Cologne-based publishing company, WA Media, that organises “The Experience of Haptic Advertising” took advantage of the networking opportunity in Bonn and spoke with the visitors – around 1,200 guests from the business, science and politics sectors – about the benefits of haptic advertising. What distinguishes a good promotional product and how intelligently can it be implemented as a popularity-bringing item for one’s own company? The Project Manager, Brit München, invited marketing decision-makers to look into these questions more closely at the next HAPTICA® live and come into close contact with the efficient marketing tools. 1,494 visitors didn’t fail to miss out on this opportunity at the HAPTICA® live ’16, which took place in Bonn for the first time this year after three editions in Cologne.
// Rebecca Klug
photos: Brit München, Rebecca Klug; © WA Media