D – Co-Reach, the trade show for cross-media marketing, was staged on 29 and 30 June 2016 in Halls 4 and 4A of the Nuremberg Exhibition Centre. According to the official statements, 228 exhibitors – marketing agencies, web, database, printing and logistics service providers as well as several suppliers of promotional products that can primarily be implemented as mailing boosters – presented their line-ups. Trends and tools for interlinking the classic and digital advertising channels were demonstrated and discussed in comprehensive lecture and seminar programmes incl. the Open Summit.
// Michael Scherer
photos: © Michael Scherer, WA Media