CH – The second edition of marke|ding| Switzerland was staged in Lucerne on June 1–2, 2016. According to the official accounts, 97 exhibitors – including seven Swiss trading agencies – presented themselves as sponsors of the event in Hall 1 of the Lucerne exhibition halls.
In comparison to the already very successful premiere last year, a clearly visible surge in professionalism was noticeable again at the 2016 event: The layout of the exhibition was spacious and great attention had been paid to detail. The “Point of Haptic” – where first-class lectures were held on a multimedia assisted stage – and a relaxed lounge area formed an attractive central point in the middle of the hall.
The third edition of the marke|ding| Switzerland will tentatively take place on May 16 and 17, 2017. A further report will follow in eppi magazine, No. 112 (August 24, 2016).
// Michael Scherer
photos: Michael Scherer, © WA Media