CZ – Just under 150 exhibitors presented their products and services at this year‘s Reklama Polygraf in Prague. The exhibition took place from May 10-12, 2016, once again like two years ago at the PVA Expo Praha exhibition complex, which is located slightly outside the city. The meanwhile 23th edition of the “International Trade Fair for Advertising, Media, Printing and Packaging“ was staged in Halls 2 and 3 and was smaller compared to last year (2015: 230 exhibitors, a total of 8,278 visitors according to the official figures).
The official attendance figure was not available at the time of going to press, however the fear of some of the exhibitors that particularly on the first day more school classes than decision-makers were among the trade show visitors was relativized: The exhibitors of haptic advertising – including very many textile companies – were largely satisfied with the quality of the discussions at the stands.
Besides haptic advertising, the exhibition also focused on (printing) technologies and customising techniques – a separate area was dedicated to 3D printers and their technology – sign-making, POP/POS, packaging and services.
The POPAI had its own zone including an exhibition. The trade fair organised by the mip Group was accompanied by an informative lecture and seminar programme.