D/UK – The designers of the STI Group, one of the leading European display manufacturers based in Germany, convinced the jury of the POPAI Global Award with a corrugated cardboard display for Queen Bee lip balm. Both the construction and the graphic design of the POS solution pick up on the shape and design of the Vaseline jar. The queen bee and the rich yellow remind one of the smell of honey, which is the main ingredient of the lip balm. The award-winning product was developed and produced by the STI subsidiary in Gillingham, England.
The Queen Bee display is one of 14 prize-winners that were announced at the GlobalShop at the end of March 2016 in Las Vegas. The Global POPAI Award that is conferred by the POPAI (Point of Purchase Advertising International) distinguishes striking display solutions from all over the globe. Winning an award in gold at the POPAI D-A-CH Award in the category pharmaceuticals and cosmetics as well as being voted “Display of the Year” at the POPAI UK & Ireland Award 2015 qualified the display to take part in the global competition.