EU – As of April 4, 2016 Erich Fischer is taking over the position of General Manager Europe at Stormtech Performance Apparel. Working from the German location, Fischer will be responsible for expanding the European market presence of the specialists for functional clothing. The experienced Sales & Marketing Manager looks back on over 30 years of experience in the promotional products industry and in the sports equipment retail trade and among others was responsible for the European-wide marketing of the textile brand Russell in the promotion segment for over 15 year in his role as Country Manager.
The implementation of Stormtech’s sales strategies to intensify the customer relations throughout the whole of Europe will be coordinated in close collaboration with Andrew Kouroushi, European Sales Director, as well as with the European sales team in Hertfordshire in the UK. Kouroushi will in future concentrate on the expansion of the brand presence in the UK and in Northern Europe.
Stormtech Performance Apparel specialises in high-quality functional clothing, bags and accessories and is represented in over 30 countries by over 10,000 sales partners. The company that was founded in 1977 is based in Vancouver, Canada and has subsidiaries in New York, London and Brisbane.