The HAPTICA® live ’16 is in the starting blocks: In just a few weeks’ time, on March 16, 2016, the “Experience of Haptic Advertising” opens its doors for the fourth time.


D – Totally touchable. Grippingly graspable. Tangibly touching. That is haptic advertising. No other form of advertising enables one to get so close to the target group: Haptic advertising messengers are touched, tried out and integrated into everyday life. This is much more than just playful promotion; it is highly-efficient marketing. Surveys prove the incredible popularity and recall values, the exceptional contact rates, the minimal waste coverage and long-term impact of haptic advertising.


In 2016 the HAPTICA® live will be taking place at the newly erected World Conference Center Bonn for the first time.

The visitors of the HAPTICA® live get very close to this successful marketing discipline. On March 16, 2016 the “Experience of Haptic Advertising” event will convey ideas for the intelligent implementation of give-aways, premiums, onpacks, merchandising items, customer gifts and co. to the trade visitors from the marketing, communications and buying sectors, from advertising agencies and the promotional products trade. Due to the high interest of the visitors, for the first time the event is relocating from Cologne to larger premises at the WCCB in Bonn – the new event centre in the former Bonn government district offers plenty of room and the best prerequisites for further growth at an historical location. Whereby the trusted concept remains unchanged: By bundling various programme items – a product show, lecture programme, a special exhibition showcasing Best Practice examples, the presentation and award ceremony of the prize-winners of the Promotional Gift Award as well as the new programme item of a lounge where facts on haptic advertising will be conveyed – the visitors can gather a great deal of inspiration in a concentrated form.

For trend scouts, creative and practical minds

Trend scouts will also come into their own again this year: 142 exhibitors – 32 more than last year – will offer the entire creative diversity of haptic advertising from technical gadgets like virtual reality glasses or drones, to macaroons and branded writing instruments, through to all-round customisable notebooks and sustainably produced drink bottles. In addition to the product presentations, a further major focus of the HAPTICA® live lies on the practical implementation of promotional products. The visitors can gain “tangible” tips from the Best Practice Special Show, because the examples of campaigns presented there among others by BMW, Hilton, Nivea, Porsche, the Swiss Post Office and Toyota will not only be graphically presented in the form of videos and illustrations, but also in a touchable format. Data, facts and interesting information on haptic advertising will be served in the new “Facts & Coffee-to-go Lounge“ in the lobby. The lecture programme (held in the German language) offers further inspiration: The speakers from famous companies such as Pernod Ricard or the FC Köln football club will present everyday examples that underline the importance of haptic advertising as part of the marketing mix.


142 exhibitors will present their product novelties.


The winners of the Promotional Gift Award 2016 will receive their trophies during the award ceremony.

The Promotional Gift Award is also an inseparable element of the HAPTICA® live. This year’s 49 award winning products of the communication prize for haptic advertising (please see all awardwinning products on pg. 12 et seq.) will be exhibited in a special zone next to the stage and the winners will receive their trophies during the award ceremony that commences at 5 p.m. With award winners from Germany, Austria and Switzerland, from Belgium, Denmark, France, Italy, Spain, Great Britain, Sweden, Poland, Croatia, Latvia, Slovenia and the Ukraine as well as from the Czech Republic and Israel, the Promotional Gift Award is also underlining its standing as an internationally renowned award.
And, of course, the networking side won’t get a raw dealer either: Following the award ceremony, a get-together will be held in the foyer of the WCCB from 6 p.m. to 9 p.m., which will enable the exhibitors and visitors to bring the day to an enjoyable close while intensifying newly established contacts. There is no admission fee for the “Experience of Haptic Advertising”, however it is necessary to preregister on the homepage of the event.

The Programme

9.30 a.m. to 6 p.m.

// 142 suppliers of haptic advertising presenttheir products

// Exhibition of the award-winning productsof the Promotional Gift Award 2016

// Best Practice Special Show: Concrete examples of haptic advertising

// Lounge: Facts & Coffee to-go: Delicious coffee specialities and surprising facts from the world of haptic advertising

// Lecture programme (in German language)

5 p.m.

// Award ceremony of the Promotional Gift Award 2016

6 p.m. to 9 p.m.

// Get-together in the foyer of the World Conference Center Bonn

Print Friendly, PDF & Email