PL – It was already the twelfth event of its kind that was staged in the Polish capital from February 16-18, 2016 and yet it was still a premiere: For the first time, Eastern Europe’s largest printing and promotional products show wasn’t held in the heart of Warsaw at the hopelessly overcrowded Expo XXI grounds, but instead on the outskirts of the city in the Nadarzyn Expo, approx. 30 km from the city centre. According to the official accounts of the organisers, GJC Intermedia, 35,000 m² of space was available and over 700 exhibitors – the promotional product players were represented the most strongly – presented their products and services (2015: 571).
At the start, the layout of the exhibition stands made it rather difficult for the visitors to find their orientation and the glass-front shops, inside which some of the stands were located also lent the show an unusual appearance. They are left over from former times when the premises were used as a shopping mall.
The majority of the exhibitors were satisfied with both the location and the number of visitors. The exact attendance figures – the event addresses promotional products distributors, agencies and users – were not available at the time of going to press, however according to the estimations of the organiser and many exhibitors, last year’s attendance figure (16,644 visitors) must have been clearly exceeded. At times, the aisles were especially crowded during the first two days of the exhibition. Among other things, the trade show was accompanied by a comprehensive congress programme and the award ceremony of the “Korony Reklamy”(“Advertising crowns”).
A detailed report will be published in eppi magazine, No. 110 (April 13, 2016).