D – When this year’s PSI Show (January 13th-15th, 2016) that was staged in Halls 9-12 of the Düsseldorf Exhibition Centre, closed its doors, it had obtained the best result for six years according to the official figures. All relevant key figures indicate moderate growth rates: The number of exhibitors rose by 6% from 878 up to 932 compared to the previous year, the attendance figure rose by 3.7% from 16,218 up to 16,810. With a share of 55%, the number of international visitors was slightly higher than in 2015 (54%), 2% more exhibition space was occupied than in the previous year.
In total, the promotional products industry presented itself very professionally. The trade fair’s appearance was very attractive – bright, open stands dominated the scene, which allowed the colourful product world to really come into its own. The offer of products was not only extremely diverse, but also high-quality. The visible trends included culinary, especially sweet promotional products, regional products, natural materials, electronic gadgets such as virtual reality glasses, smartphone accessories, articles for the mobile lifestyle as well as products, which allow the building of bridges between haptic and online advertising. Innovative customising techniques (not only in the Technology Forum) and the trend theme sustainability were also very popular.
As always, novelties could also be discovered at the small stands of the inventors and start-ups of the “Hall 13 Area” that was divided up over Hall 12 and Hall 11, even though some visitors maintained that the creative spirit there had partly declined somewhat compared to the previous year. On the other hand, there were more newcomers, who presented innovative product ideas, among the normal exhibitors. Once again, the PSI paid justice to the focus theme of textiles with fashion shows on the PSI Catwalk and an own, well-visited area for textile suppliers. However, the comprehensive lecture programme of the PSI Institute – Competence Area didn’t succeed in attracting a lot of interest: On average only between 5 and 25 people attended the lectures.
The overall mood was good. The prevailing atmosphere of the entire trade show was dominated by confidence and in spite of diverse economic and political instabilities one is optimistic that it is going to be a good fiscal year.
The concept for expanding the target group of the PSI show from 2017 onwards was also a big theme at the show. For the first time ever, the trade fair is going to offer distributors the opportunity to officially invite their industry customers to visit the show on the third day of the exhibition. According to the PSI, all customers, who visit the PSI on the invitation of the trade, will be “validated and accredited in advance and will receive specially endorsed and labelled admission tickets. The suppliers will continue to refrain from direct sales.“ From 2017 onwards, the show will be staged from Tuesday to Thursday. The initiative provoked varied opinions, however, the discussions at the stands and in the aisles were remarkably matter-of-fact. The venue date for the 55th PSI Show is January 10-12, 2017.
A detailed report will be published in eppi magazine, No. 109 (February 17, 2016).