D – The winners of the Promotional Gift Award 2016 have been selected: 49 products won the design and communication prize for haptic advertising that has been conferred annually by WA Media since 2003. On December 14 and 15, 2015 the jury of the Promotional Gift Award met up to select the prize-winners from among the 242 submitted entries. A list containing all of the winners can be found at www.promotionaward.com.
192 companies had submitted innovations and developments from the haptic advertising sector. The applicants included promotional products distributors and suppliers, advertising agencies and designers as well as packaging and customising specialists. The share of international participants was 25%. The Promotional Gift Award 2016 was conferred in eight categories: Five products were distinguished in the rubric “Give-aways”, twelve in the category “Communicative Products”. Eight products won an award for “Custom-made Designs”, nine in the category “Best Practice” and four in the newly introduced category “Merchandising”. There were also four award winners in the category “Premium Products & Brand Articles”, one in the category “Packaging” and six in the rubric “Customising Technologies”.
The award-winning products will be presented to a broad marketing trade audience at the HAPTICA® live ’16 on March 16, 2016 in the World Conference Center Bonn in the scope of a special exhibition. Furthermore, the award ceremony will take place at the HAPTICA® live ‘16.
A detailed report on the Promotional Gift Award 2016 will appear in the coming issue of eppi magazine, No. 109 (February 17, 2016). All of the winners will be presented individually.