IRL – In order to do justice to the large demand for engraved metal ballpoint pens, Goldstar Europe has invested in the further development of its laser engraving plant. “The addition of 21 best-in-class laser machines allows Goldstar to achieve even greater economies of scale through rapid decoration speed, economies which will mean even better value and unbeatable turnaround times for our distribution partners. We now have the largest laser capacity in Europe by far, and we are particularly excited about the fantastic quality laser imprinting finish we are achieving on some of our newer lines such as our popular soft-touch, rubberised metal range,” commented Colin Loughran, General Manager of Goldstar Europe. Together with the new additions, Goldstar Europe now disposes of 42 laser machines in total at the production location in Dundalk.
Goldstar Europe belongs to the National Pen Group, which customises over 75 mil. promotional products a year, according to own accounts. Goldstar’s declared aim is to “become the number one choice metal pen supplier to the trade, not only in Europe, but right across the world“.