D/UK – With immediate effect, the Germany company Smartwares Printables GmbH is trading as Stedman GmbH. Analogue to this, the British company Smartwares Printables Ltd. will be called Stedman Apparel Ltd in future. The change of the company’s name is a result of the firm’s new strategy to focus more intensely on the in-house brand Stedman® and is designed to create more awareness for the brand as well as having a profiling effect on the company’s external image. Beyond the name change, nothing alters for the customers of Smartwares Printables. The existing contracts remain valid, all products and services will remain available as before.
According to company accounts, including the Stedman® brand and a wide selection of customisable T-shirts, sweatshirts, polo shirts and further leisurewear, Stedman is one of the five largest suppliers of high-quality promotional textiles in Europe and is represented on markets in 40 countries. The headquarters of the company are based in Germany, the warehouse is located in Belgium.