I – The first edition of the Promotion Expo Gift & Premium was staged in Milan on February 19 and 20, 2015. The new format organised by the Italian publishing company and exhibition organisers, O.P.S. (Organizzazione Promozione Spazi), derives from the former Promotion Expo and focuses exclusively on promotional products.
According to official sources, 1,031 trade visitors accepted the invitation to the Superstudio Più in the hip Milan district, Zona Tortona, to inspect the wide offer of promotional products and services presented by the 57 exhibitors and to inform themselves about novelties. The two-day trade fair was accompanied by a workshop on a new promotional products law in Italy and the related tax system as well as a round table discussion on the question as to how the ROI (Return on Investment) of promotional products can be measured. According to the organisers, over 220 visitors took part in the supporting programme.