HL14_ausstelleraktivitaeten_450x300D – Haptic advertising is one of the most efficient forms of advertising: The visitors of the HAPTICA® live ’15 on March 25, 2015 at the Palladium in Cologne will be able to convince themselves of this, because many of the 110 exhibitors will not only be presenting their novelties and trend products, but they have also come up with something special for the guests at their stand – namely that extra touch. There will be a rush of visitors for instance at the stand of Autec AG: The suppliers of remote-controlled vehicles will be operating a car racing track and will also be allowing people to have a few practice rounds with their helicopter. At the stand of Exclusive Gifts, the visitors can have their own Moleskine Cahier notebook individualised using a hot-foil embossing machine. In addition to these interactive elements many of the exhibitors have come up with special give-aways: koziol will be presenting its guests with the world novelty, the car organizer Fritz from its own design studio, BelgoSweet.be will be distributing delicious macaroons, Samsonite will be raffling off three suitcases from its Lite-Locked series and the company WM Sport is bringing fan scarves in HAPTICA® live look with them to Cologne.

The activities of the exhibitors underline the special approach of the HAPTICA® live: In line with its subtitle “The Experience of Haptic Advertising”, the event, which was initiated by the Cologne-based specialised publishing company WA Media in 2013, demonstrates the charm and potential of haptic advertising to the trade audience. Hereby, the event concept places a strong emphasis on practical application.

This includes the Best Practice Special Show, the exhibition of the award-winning products of the Promotional Gift Award 2015 as well as the award ceremony on the same day at 4.30 p.m.

The HAPTICA® live ‘15 opens its doors on March 25, 2015 from 10.00 a.m. to 6.00 p.m. at the Palladium in Cologne. After the event, there will also be an additional opportunity for networking until 9.00 p.m., while enjoying drinks and finger food. Participation is free of charge; however, it is necessary to pre-register at: www.haptica-live.de/registration.


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