D – In the meantime, the organisers, WA Media, have confirmed the participation of 85 exhibitors, who will be taking part in the third edition of the HAPTICA® live, which will be staged at the Palladium in Cologne on March 25, 2015. Manufacturers and importers, generalists and specialists as well as brand name companies will present their novelties and trends to the trade visitors on exhibition space covering 2,700 m² spread over two halls. In 2015, even more strong brands will be on board than ever before: Marzipan by Niederegger, designer items by Troika, note books by Moleskine, stainless steel designs by blomus, cuddly toys by sigikid and Swiss army knives by Victorinox are waiting for their cue on the corporate communications stage. Further numerous specialists will also be presenting their products again: Seed bombs, soap bubbles, individualised shoes, branded cosmetic brushes and tongue tattoos will be on display. The classics of the promotional products industry won’t be missing either: Writing instruments and key fobs, cups and textiles, calendars, USB products, sweets, bags and notebooks will be presented with their diverse customising and application options. An up-to-date exhibitor list can be found at www.haptica-live.de.
In addition to product presentations at the stands, the event concept of the “Experience of Haptic Advertising” focuses on demonstrations of practical examples of how the potential of this form of advertising can be used for corporate communications. The concept includes a lecture programme, a best practice special show featuring numerous examples of campaigns, the exhibition of the winning products of the Promotional Gift Award 2015 as well as the award ceremony. The HAPTICA® live ‘15 thus offers promotional products distributors and users inspiration for the intelligent implementation of haptic advertising in a concentrated form in one day.