NL – This year’s edition of the RelatieZ was staged in Hall 5 of the Jaarbeurs in Utrecht on September 11, 2014. As usual, the product show that is organised by the Dutch publishing company and exhibition organiser, Het Portaal Uitgevers, focused on the end-of-year business. As such, around 85 stands presented mainly Christmas gift ideas, including the popular gift hampers, bags and boxes, known as “Kerstpakketen“ in the Netherlands, as well as original customer bonding concepts.

Whereas the organisers counted 1,078 visitors at last year’s event, no exact attendance figures are available for this year’s edition due to the occurrence of technical problems. It wasn’t possible foRelatiez_2014_utrecht_250x197r the exhibitors to scan the visitors at their stands either. However, according to John Swaab, founder and Managing Director of Het Portaal Uitgevers, the trade fair was as equally well-attended as last year. He estimates the attendance figure at around 1,000 visitors. However, the fact that a highway in Utrecht had been blocked off made it difficult to reach the trade fair, which in turn may have led to slightly less guests than in 2013. In spite of these unfortunate circumstances, both the organisers and the exhibitors were highly satisfied with the outcome and the visual appearance of the product show.

The next RelatieZ is scheduled to take place on September 10, 2015 from 10 a.m. to 5 p.m., at the Jaarbeurs in Utrecht as usual.

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