UK – On June 25 and 26, together with around 40 of its members, the British Promotional Merchandise Association presented itself to the public at the Marketing Week Live in Kensington Olympia in London. In the course of the trade fair, which focuses on diverse advertising disciplines and which according to the organisers, regularly attracts over 13,000 trade visitors, the BPMA presented its stand in the “Personality Zone” under the motto “Promotional Products Rock!”.
The entertainment programme included among other things a guitar competition and a photo shooting with a Freddie Mercury picture. The focus of all the activities: the announcement of the Promotional Products Week, a campaign week for the promotional product, which is being staged for the second time from September 15-19, 2014. Furthermore, the BPMA awarded two prizes on the first day of the show: Gemaco received an award for the best stand, Touch of Ginger for the best-presented product.