D – Calendars made of car bonnets; board games that melt; tuna tins that make music – countless examples from the world of marketing prove how intelligently and versatilely haptic advertising can be implemented. The best practise special show at the HAPTICA® live ‘14 provides exciting insights into their concrete application: The event on March 26, 2014 at the Palladium in Cologne, revolves around the creative implementation of haptic advertising. Among others, successful campaigns in which haptic advertising plays a part will be presented in a special exhibition in Hall 2. The other areas of the “Experience of Haptic Advertising”, which opens its doors between 10 a.m. and 9 p.m. make it clear how much potential haptic advertising holds: In addition to the exhibitors, the visitors can look forward to a lecture programme, the presentation of the Promotional Gift Award 2014, the exhibition of all 53 award-winning products, as well as the opportunity to network from 7 p.m. to 9 p.m. after the day program.
The HAPTICA® live ’14 addresses promotional products distributors, the employees of advertising agencies, marketing decision-makers and service providers of the advertising industry. There is no entrance fee, however it is necessary to register.
A further preview on the HAPTICA® live ‘14 can be found in the current edition of eppi magazine, No. 97 (Februar 12, 2014)