D – When the 52nd edition of the PSI Show came to a close in Düsseldorf it had achieved an increase in attendance figures of almost 18%. According to the official figures, 16,228 visitors (previous year: 13,722) poured into Halls 9 to 12 of the Düsseldorf Exhibition Centre from January 8-10. This corresponded to almost exactly the same number of visitors that attended the fair in 2012 (16,167 visitors). However, the number of exhibitors was down on the previous year: 852 exhibitors from 33 nations (previous year: 962) presented their current trends and novelties.
The various new measures initiated by the PSI obviously contributed to the increased amount of visitors. Among others, for the first time ever exhibitors were allowed to invite visitors to the PSI Show free of charge. As a result, whole teams from many distributor companies attended the show, some were represented by more than 40 employees. Furthermore, according to the initial impressions there was increased demand from abroad – which is possibly a first sign of recovery in certain crisis markets of Southern Europe.
All of the visitors were offered a comprehensive overview of the market and product trends in a professional environment and attractive trade fair setting – partly thanks to the elaborate and detailed stand designs. However, some of the renowned suppliers and global players were missing, and since some of the other exhibitors had reduced the sizes of their stands, even without the inclusion of Hall 13, there was still some vacant space in all of the four remaining exhibition halls.
The PSI had attempted to make the show more attractive by introducing several innovations, including among others the novelties initiative, PSI First, the PSI Catwalk fashion show and the PSI Gusto, a separate zone for culinary promotional items. Start-ups and inventers, who in the past years had exhibited in Hall 13, now exhibited in Hall 12 and proved to be a crowd-puller thanks to their innovative power. The lecture programme, Lunch & Learn, provided an additional input of information. Another new format, which replaced the PSI Clubnight, was the get-together in the foyer, which rounded off the first two evenings of the show.
A detailed report on the trade show will be printed in the next issue of eppi magazine, No. 97 (February 12, 2014).