D – After its successful premiere in March earlier this year, the HAPTICA® live is on course for growth. The second edition of experiencing haptic advertising will be staged in a larger location in Cologne on March 26, 2014 with a lot more exhibitors. According to the organisers, the number of confirmed exhibitors is already 50% higher than the total in 2013. In 2014 the exhibitors include, besides several generalists, also specialists like BelgoSweet, Daiber, Fare, Halfar, Poul Willumsen, PSL Europe and Trendfactory as well as numerous brand name companies – from Faber-Castell to Picard, Pustefix, Samsonite and Tupperware through to Victorinox and Zippo. A current overview of the exhibitors is posted at www.hapticalive.de.
The opening hours have also been extended: The HAPTICA® live ‘14 opens its doors from 10 am to 7 pm for people to visit the exhibition stands, the Best Practice special show and the exhibition of the award-winning products of the Promotional Gift Award 2014. The lecture programme will take place between 11 am and 4 pm, the prize-giving ceremony of the Promotional Gift Award 2014 is scheduled for 4.30 pm. From 7 pm to 9 pm the exhibitors and visitors will then have the opportunity to get-together and bring the day to a pleasant close while enjoying drinks and snacks. Visiting the HAPTICA® live ’14 is free of charge, whereby it is necessary to pre-register at www.haptica-live.de/anmeldung.