PL – The Marketing Festival/Print Festival took place in Warsaw from September 9-10, 2013 in Hall 4 of the Expo XXI exhibition complex. The event which was held for the fifth time used to be called the Gifts Exhibition Fair. Katarzyna Lipska from the organising Polish publishing company based in Kattowitz, which also publishes the marketing magazine OOH, explained: “We have implemented a new concept and are now organising a joint exhibition for promotional products players, the suppliers of printing machines and printing accessories, digital signage, POS and packaging. This generates synergies and offers the visitors from the marketing sector an interesting mix. Around 140 exhibitors present their portfolios, including also innovative techniques such as 3D printers.”
The promotional products players were well-represented by both all-rounders and specialists, however they didn’t dominate the overall appearance of the trade fair, which was also accompanied by a seminar programme and workshops as well as a “POS Stars” exhibition for the best display solutions.
The precise official attendance figure was not available at the time of going to press, evidently the show was very well-frequented though at least on the second day.
A detailed report will appear in the next issue of eppi magazine, No. 95 (September 25, 2013).