CH – The 7th edition of the Suisse EMEX – 360° networked marketing world was staged under the motto “Quo vadis future“ from August 20-22, 2013 at the exhibition centre in Zurich. According to official statements, approx. 350 exhibitors showcased their products under the rubrics “Marketing & Communications“ (Halls 3 and 4), “Promotion & Trade Fair Construction“ (Hall 5) and “Event & Live Communication” (Hall 6). According to the official figures, in total approx. 11,500 guests visited the only marketing trade fair of its kind in Switzerland, which is additionally accompanied by a congress and seminar programme.
The event programme encompassed among other things a first-class trade congress with over 80 speakers, four stages spread out over the exhibition grounds offering lectures on current marketing themes as well as an interactive direct marketing world of experience. As in the past, the quality of the visitors, many of whom were top decision-makers, was praised. The exhibiting promotional products players – including both suppliers and distributors – were on the whole satisfied, but especially the exhibition mix, the professional organisation and the diversity of the represented marketing disciplines including the lecture and discussion forums were positively assessed.
A detailed report will appear in the next issue of eppi magazine, No. 95 (September 25, 2013).