EU – The European Promotional Products Association (EPPA), which recently joined the discussion about the axing of promotional products in the pharmaceutical industry, is providing its members with a letter that informs their pharmaceutical industry customers about the current situation. According to the EPPA especially smaller pharmaceutical companies are not aware of the changes planned by the European Federation of Pharmaceutical Industries and Associations (EFPIA). The printed information sheet informing about the intention to completely do away with promotional products, points out the highly effective impact of promotional products in the marketing mix and calls upon the recipients to reject the planned measures. The letter written in English can be requested via the EPPA-affiliated associations.
In the framework of the transparent codex it has drawn, EFPIA is pushing all of its members to completely do away with promotional products as of January 1, 2014. The pharmaceutical companies belonging to the EFPIA have already been informed about the proposal, which is going to be addressed at the next annual meeting of the EFPIA on June 24 and 25, 2013. The EPPA on the other hand is lobbying for a precisely defined, binding value limit.
Furthermore, national associations such as the German umbrella association, GWW has also joined the debate.