NL – As usual, classics and innovations were showcased amid a pleasant atmosphere at attractive stands during this year’s edition of the PromZ in the Royal Jaarbeurs Halls in Utrecht, the Netherlands, which was staged from March 26-28, 2013. Approx. 150 exhibitors – including promotional products suppliers, but also numerous distributors – presented their products and services to marketing and communication experts from the industry and advertising agencies. The PromZ – according to the official figures the show welcomed precisely 6,154 visitors and thus approx. 10% less than last year – was very professionally organised. “Although I must point out that we sold slightly less exhibition space than in previous years,“ explained Het Portaal Uitgevers CEO, John Swaab. “This is due to the fact that less space was booked per exhibitor, which is in turn a reflection of the economic situation here in Holland. When we launched the PromZ around 14 years ago, the minimum floor space per exhibitor was 25 m², today it is only 6 m². Another noteworthy fact is that more and more brands from the retail sector are exhibiting at the PromZ in the attempt to gain ground on the promotional product market as a sales channel.“

Always a winner

The show was organised with great love for detail – the organisers Het Portaal Uitgevers, who also publish the respective promotional products magazine bearing the same name in the Netherlands, came up with some special ideas in the run-up to the event: The event invitations and pre-registration coupons were accompanied by a prize-draw. Furthermore, a key was sent to over 20,000 potential visitors. If the key holders were able to open the treasure chest on display at the trade fair, they could win numerous prizes. The extremely attractive top prize: A long weekend for two people in New York with a free return flight and accommodation in a 4-star hotel. It is thus not surprising that this was reason enough for some treasure hunters to visit the Promz, which was definitely worth attending, even if the visitors didn’t happen to win one of the prizes out of the treasure chest: A festive canopy in orange positioned directly at the entrance created a nice atmosphere and the visitors were additionally interactively integrated into the activities of the trade show. For example they were able to select their favourites from a special exhibition of promotional products and nominate them for the “PromZ Promotional Product of the Year 2013”. This audience award proved extremely popular as was the VIP lounge area with its discrete background music. The lounge area where refreshments were served provided a relaxed atmosphere for informal dialogues. Sche




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