S – The winter edition of the PRomotion Expo was staged at the Elmia Exhibition Centre in Jönköping, Sweden from January 16-18, 2013. The largest promotional products fair in Scandinavia, which is organised by the Swedish industry service provider PRomotion in cooperation with the Elmia Exhibition Centre, takes place twice a year – once in summer and once in winter. The show addresses trade visitors from the promotional products business.
According to the official figures 178 exhibitors presented their wares and fares at this year’s winter edition (Winter 2012: 182), the majority of whom were suppliers from the Scandinavian countries, as well as several companies from further European countries. This year the show recorded a decline in attendance: According to the organisers 2,153 visitors travelled to Jönköping – around 10% less than in January 2012. An outcome, which according to the organisers, is quite acceptable considering the difficult economic situation in Sweden. The next summer edition of the Promotion Expo is scheduled from August 14-16, 2013.