RUS – From September 18-20, 2012 the 22nd edition of the IPSA Show, which is divided up into the segments “Speciality Advertising & Promotional Products”, “Business Gifts Fair” and “Event Expo” was staged in Hall 9 of the Moscow Crocus Expo. At the same venue, the 10th edition of the Household Expo was held in Halls 10 and 11 from September 18-21, 2012. Whereas, according to the official sources, around 480 exhibitors presented their wares and fares on a surface measuring 19,500 m² at the Household Expo – the promotional products players were mostly concentrated in the “Corporate and VIP gifts“ areas – 212 exhibitors occupied 3,500 m² in the significantly smaller Hall 9 (2011: 211 exhibitors, 5170 visitors). The attendance figures for both fairs were not available by the editorial deadline.
The organisers of the IPSA Show, the IPSA Expo – IPSA stands for Institute of Professionals in Specialty Advertising – were expecting around 7,000 visitors. Overall IPSA‘s CEO, Marina Koroleva, was satisfied with the number of attendees. The exhibitors were mostly – but not exclusively – Russian firms that specialise in promotional products and personalised gifts, including also specific handicraft items typical for the respective region the manufacturers come from. Also present of course: The suppliers of writing instruments, watches, leather goods, textiles and tableware items as well as customising companies and service providers.
Anna Pesechnik, Chief Editor of the Russian trade magazine, Gift Review: “The fair is indeed also open to industry end users. Most of the visitors of the IPSA Show are however specialists from the agency and distributor sector. The show provides them with a representative overview and they can let themselves be inspired by classics, novelties and the range of services offered “.
A detailed report will be published in eppi magazine No. 90 (28 November 2012).