F – The fourth edition of MCO – Marques, Cadeaux, Objets – took place in Paris from March 27-29, 2012. The organisers, Reed Expositions France, welcomed around 50 exhibitors, mostly promotional products distributors, but they did also include some promotional products suppliers. The official attendance figure was not available at the time of going to press, however the exhibitors praised the intensity of the discussions. According to the official statements, approx. 89% of the visitors are advertising companies or advertising agencies. The MPV, an advertising technology and displays fair, was also staged parallel to the MCO. A detailed report will appear in the next edition of eppi magazine, No. 87 (May 30, 2012).