D – The M,O,C München, the 14th edition of the werbemittelmesse münchen was held from January 25-26, 2012. According to official accounts over 80 exhibitors presented their products and services at the event that was organized by Promo Event. The sponsors of the largest promotional products show in South Germany are the five promotional products distributors Active Promotion, admixx, CD Werbemittel, Distribution Service Hagemann and Eidex.
For the first time in seven years the werbemittelmesse münchen was not staged parallel to the komma: The trade fair for marketing & communications was cancelled in the autumn of 2011 due to financial reasons, which means that the synergy effects between the two shows cannot be benefited from this year. Nevertheless, with an attendance of over 1,500 trade visitors from the marketing and industry sectors (2011: 1,900) the organisers of the promotional products show were able to achieve a good result. According to the statements of many exhibitors the quality of the visitors, the concept and the atmosphere at the show was as usual very good. However, the digital exhibition enquiry system that the organisers introduced this year did cause some problems because it wasn’t working properly.
In 2013 the event is scheduled from January 23-24 – when the komma will also be held concurrently again.