Record attendance and perfect weather
WA Publishing, publisher of eppi magazine, invited all of the market players of the promotional products industry – suppliers, distributors, advertising agencies and users – to the third edition of their networking event in Cologne on June 26th, 2012. The venue of the third Werbeartikel Community Event was not the EA Sports Bar in the Cologne harbour as in the previous years, but instead the more spacious restaurant of the Cologne Zoo. An excellent choice as it turned out, because more promotional products players than ever accepted the invitation to the cathedral city: After receiving over 600 pre-registrations, 421 people (2011: 315) ultimately attended the event, around 25% of whom were industry customers and approx. 75% industry professionals. There was increased attendance from outside the Cologne region – for example some of the guests came from Southern and Northern Germany, the Netherlands, Switzerland, Poland, Belgium, Luxembourg and Italy. A result that proves that there is certainly demand for events of this kind.
Amid perfect weather the participants talked and celebrated indoors and out until the early hours. Free chilled drinks, ice-creams and a barbecue were served on the spacious outdoor terrace of the event location and a team of biologists led interested guests around the wildlife areas of the Cologne Zoo, which is one of the oldest in Germany. As in the previous year several sponsors were involved in the event: The companies Absatzplus, Alta Seta, Häusser, Kalfany Süße Werbung, KHK, Könitz, LM Accessoires, PF Concept, Promidata, Ritter Pen and Vela were pleased to welcome the crowds of visitors and took the opportunity to present their ranges of products and services to the guests. WA Publishing additionally presented their publications Promotion Products and Haptica.