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Background

The French industry, Part I

France is the biggest country in the EU as measured by its area, and it is also one of the biggest promotional products markets in …more
2016-10-21T14:22:48+00:00 August 18th, 2014|

This is Europe speaking

Europe is currently the talk of the town due to the EU Parliament elections and the crisis in the Ukraine. As far as the economy …more
2016-10-21T14:22:50+00:00 June 16th, 2014|

Industry Monitor 2013

Summing up 2013 – Keep your eyes peeled: Last year brought signs of optimism, yet the market remains full of challenges: As every year, European …more
2016-10-21T14:22:54+00:00 May 2nd, 2014|

Promoting promotional products

Promotional products still have a low standing in the marketing mix of many companies. If this was different, the industry could profit in a very …more
2016-10-21T14:23:07+00:00 December 2nd, 2013|

The art of gift-giving in China

Definitely no flowers Interpersonal relationships are called “ren qing” in China – and the meaning of the individual words makes it absolutely clear what it …more
2016-11-16T13:55:18+00:00 September 5th, 2013|