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Background

Industry Monitor 2013

Summing up 2013 – Keep your eyes peeled: Last year brought signs of optimism, yet the market remains full of challenges: As every year, European …more
2016-10-21T14:22:54+00:00 May 2nd, 2014|

Promoting promotional products

Promotional products still have a low standing in the marketing mix of many companies. If this was different, the industry could profit in a very …more
2016-10-21T14:23:07+00:00 December 2nd, 2013|

The art of gift-giving in China

Definitely no flowers Interpersonal relationships are called “ren qing” in China – and the meaning of the individual words makes it absolutely clear what it …more
2016-11-16T13:55:18+00:00 September 5th, 2013|