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Background

Promoting promotional products

Promotional products still have a low standing in the marketing mix of many companies. If this was different, the industry could profit in a very …more
December 2nd, 2013|

The art of gift-giving in China

Definitely no flowers Interpersonal relationships are called “ren qing” in China – and the meaning of the individual words makes it absolutely clear what it …more
September 5th, 2013|

The Kula ring

“Why would men risk life and limb to travel across huge expanses of dangerous ocean to give away what appear to be worthless trinkets?” This …more
June 3rd, 2013|