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Background

Promoting promotional products

Promotional products still have a low standing in the marketing mix of many companies. If this was different, the industry could profit in a very …more
December 2nd, 2013|

The art of gift-giving in China

Definitely no flowers Interpersonal relationships are called “ren qing” in China – and the meaning of the individual words makes it absolutely clear what it …more
September 5th, 2013|

The Kula ring

“Why would men risk life and limb to travel across huge expanses of dangerous ocean to give away what appear to be worthless trinkets?” This …more
June 3rd, 2013|

The great gift giving

  It is the interplay between donation and recognition, between attentiveness and services in return that makes the promotional product work: Without the act of …more
April 12th, 2013|

Peeling off the surface

What applies for the global economy, definitely also applies for the comparatively manageably sized promotional products industry: And as far as Corporate Social Responsibility is …more
April 11th, 2013|