Sustainably against stagnation
The year is coming to a close – and as usual eppi magazine asked promotional products professionals all over Europe for their conclusions. The dominating …more
Disruptors: Who’s afraid of Disruptors’ tools?
For a long time, the promotional products industry was dragging behind on the digitalisation front. Now, companies from other industries with extensive know-how and plenty …more
Interfaces: Let the data flow
Suppliers and distributors can automate joint processes that take a lot of time when completed manually using interfaces: i.e. placing products in the web shop …more
Hard as nails
Good tools can make everyday life much easier. Screwdrivers, multitools and co. are also very popular as promotional products. So that they are safe to …more
The Swedish Promotional Products Market: When are you coming?
Sweden offers one of the highest pro capita spendings on haptic advertising in Europe and is the home country of several significant international promotional products …more
The Finnish Promotional Products Market: Small, but rewarding
The East of Scandinavia not only offers breath-takingly beautiful nature, but also a small, but busy promotional products industry and a business environment that is …more
Shining Promotion
People, who don’t take the car to work are doing the environment a favour. However, one’s own safety quickly suffers in poor visibility conditions without …more
Pricing: Let’s talk about value
The fact that the promotional products industry is price-sensitive is a truism. Keeping price structures profitable in the difficult environment of the B2B market is …more
Print-on-demand: Order quantity one, delivery tomorrow
Small volumes and short delivery times – that is what digital print-on-demand promises. Personalisation is possible per mouse click, whole designs can be self-created. This …more
More than purely functional
The demands that work clothes have to satisfy are as diversified as the garments themselves. However, high-visibility warning clothing, chef coats and safety shoes do …more