D – Co-Reach is not going to be staged in future. The dialogue marketing exhibition for print, online and cross-media was initiated in 2014 as a further development of the former Mailingtage (Mailing days) of the Nuremberg Exhibition Centre in order to offer new dialogue marketing trends and technologies a forum and experts of all marketing disciplines a platform that enabled a regular exchange.
“A highly-specialised, inter-disciplinary concept has to cover topical industry themes and offers in the necessary breadth and depth. Our expectations and discussions with the exhibitors and visitors have shown that an event that is fruitful for all sides is no longer realisable in this format,” according to the statement of the Nuremberg Exhibition Centre regarding the discontinuation of the event. “Hence, since we can’t satisfy the needs of our customers or our own demand, the Nuremberg Exhibition Centre has decided to cease organising the Co-Reach from 2018 onwards,” explained Petra Wolf, member of the Executive Board of the Nuremberg Exhibition Centre. “We regret that we will no longer be able to offer the existing exhibitors and visitors a platform in the future and would like to take this opportunity to sincerely thank all of the long-standing partners and patrons for their support and loyalty.”
According to official accounts, this year 4,676 trade visitors (2016: almost 5,600 visitors) took the opportunity to let the 237 exhibitors, including also suppliers of haptic advertising, inform them about hip themes like virtual reality, data protection, influencer marketing and the digital transformation.