D – As the obligatory “family reunion“ of the German promotional products industry, the GWW-Trend is extremely popular. The trade fair provides the promotional products consultants with an up-date of information just before the end-of-year business kicks off and also enables a both informal and intensive exchange between the suppliers and distributors – end customers are not allowed to visit the Trend.
This year’s 31st event in Mainz once again proved that such a format is demanded by the market. According to the official figures, 123 exhibitors presented their products on Friday, September 15, – a new record. With 535 registered visitors from the promotional products trade a slight increase in the attendance figure was recorded compared to the previous year (around 500 visitors). Although the visitor flow at the location in Mainz is not quite optimal – the exhibitors are spread out over two halls, the foyer and a central corridor, the majority of the exhibitors were still very positive about the frequency of visitors at the stands and the entire organisation. The new location also went down very well because of the larger premises and good transport connections. Many of the visitors also praised the pleasant atmosphere and friendly collectiveness.
Further programme items of the Trend 2017 included a two-hour lecture on the eve of the trade show by the legal expert Dr. Arun Kapoor, who specialises in product liability and product safety law, as well as the traditional evening event.
// Mischa Delbrouck
Photos: Mischa Delbrouck, Brit München, © WA Media