D – On June 29, 2017, Schneider Schreibgeräte was presented with the German Brand Award 2017 during a festive gala in the German Historical Museum in Berlin. More than 500 guests from business, political and media circles accepted the invitation to attend the event. Schneider Schreibgeräte was one of the brands distinguished in the category “Industry Excellence in Branding – Office & Stationery”.
The German Design Council and the German Brand Institute honour successful brands, consistent brand management and sustainable brand communication with the German Brand Award. The German Brand Award was initiated by the German Design Council, which was launched in 1953 by the German Bundestag and which is endowed by the Federation of the Germany Industry. The foundation has been pursuing the aim of promoting the competitiveness of German companies for over 60 years. The German Brand Institute that was founded to reinforce the activities in the field of brand management is assigned with organising the competition.