NL/CN – PSL Europe and BrandCharger® have agreed upon a cooperation: Since July 1, 2017, PSL Europe has been selling the products of BrandCharger via its distributor network throughout Europe and has been acting as the European back office of BrandCharger in the Netherlands. For its part, Brand Charger is responsible for the back office of PSL in Hong Kong and is taking care of the logistic processes on-site.
According to own accounts, by means of the cooperation with the Dutch company, BrandCharger intends to concentrate more strongly on its core business again – product development – and at the same time reinforce its position on the European market. Customers of the specialist for electronic promotional products are to additionally profit from local warehouse availability, a professional sales networks as well as improved delivery and payment conditions. Based at the PSL subsidiary in Zoetermeer, the Sales Director, Mike Stas, will represent BrandCharger.
In BrandCharger, PSL Europe has found a partner in the Far East that will enable it to wind up the business in China more efficiently and which will also support the company in the product development area. PSL also specialises in technical gadgets for the promotional products industry, which are stocked in Germany and the Netherlands or are alternatively ordered directly from the manufacturers in China.