CH – The fourth edition of the marke|ding| Switzerland is scheduled to take place on March 6, 2018 – unlike in the past years it will not be staged in Lucerne, but in Zurich instead and it is being reduced down to a one-day event instead of two. “As a pulsating economic location, Zurich offers us a larger catchment area than Lucerne. We can reach more companies here and position ourselves more efficiently in the direction of the industry. Furthermore, with the Samsung Hall as the venue, we have booked the most modern event centre in Switzerland – a location, which matches our event for modern marketing perfectly,” the organiser, Michael Mätzener, PromoFacts GmbH, explained.
It was stated that reducing the format of the event down to one day is the reaction to the wishes of many exhibitors, however thanks to the longer opening hours from 9 a.m. to 6 p.m. the show still offers the visitors sufficient opportunity to gain a wealth of inspiration, network and benefit from professional consultations at the “Festival of Haptic Advertising”. The relaunch of the Swiss industry trade show, which is co-organised by seven sponsoring agencies, also includes creative workshops and the possibility for smaller-sized promotional products distributors to also welcome their customers on-site and guide them around.