D – The 16th Licence Day was staged in Cologne on April 27, 2017. 26 companies from the national and international licensing industry took part in the event initiated by the Licensing Industry Merchandisers´ Association (LIMA) – including Bavaria Media, Hasbro, Mattel, ProSieben Sat1 Licensing, Super RTL, WDR Mediagroup and ZDF Enterprises – in the big hall of the Maritim Hotel the according to the official figures 500 international guests and trade visitors vividly demonstrated, which themes will be making the hearts of the consumers beat faster and will be reaping in the dollars over the coming months. After the official programme an evening Aftershow Networking Party that was attended by 390 guests was held.
LIMA is the leading association of the licensing industry worldwide and its members include over 1,000 companies in 35 countries. Founded in 1985, the association has set itself the goal of supporting the growth and significance of licensing worldwide and enhancing the awareness for the advantages and opportunities of licensing in the business world.