CN – The 32nd edition of the Hong Kong Gifts & Premium Fair came to a close on April 30, 2017 at the Hong Kong Convention & Exhibition Centre after four successful exhibition days. Once again the according to own accounts “largest show of its kind” proved to be a significant hub for manufacturers and importers from all over the world. According to the official figures, boasting 4,315 exhibitors (2016: 4,262) from 31 countries, the event that is organised by the Hong Kong Trade Development Council (HKTDC) in collaboration with the Hong Kong Exporters Association (HKEA) set a new record in terms of the number of exhibitors. 1,294 of the exhibiting companies, came from Hong Kong, the largest group of exhibitors, namely 2,229 companies, came from the Chinese mainland. Taiwan, India, Korea and Thailand were also represented by a high number of exhibitors, frequently organised in groups in the form of country pavilions.
As in the previous years, the event occupied Halls 1, 3 and 5 of the spectacular exhibition centre above the Victoria Harbour in Wan Chai, whereby numerous theme zones facilitated the orientation around the expansive exhibition – including Corporate Gifts, Green Gifts, Tech Gifts, Luggage & Travel Goods, Figurines & Decorations together with – as a novelty this year – Licensed Gifts and Hair Ornament & Accessories.
The Hall of Fine Designs in Hall 1, where among others renowned international companies exhibited, proved to be a real crowd-puller again this year. Young companies from Hong Kong, the Chinese mainland and Taiwan presented themselves in the newly created Start-up Zone in Hall 5, whereas as usual the Small Order Zone in the lobby provided producers, who deliver small volumes of goods, with a forum. The HKEA had organised several special zones: Local brand companies were found in the Brand Oasis in Hall 3. Creative product ideas and designs of product designers from Hong Kong were accommodated in the Isle of Originality (Hall 1) and in the Smart Design Village in Hall 3, where the award-winners of the Hong Kong Smart Design Award were also exhibited, which the HKEA presented on the first evening of the show in the scope of a networking reception. The numerous seminars, forums and product launches organised by the HKTDC provided creative and expert input.
In total, the trade fair offered a wide-ranging overview of the entire spectrum of haptic advertising and the gift items industry as well as of the trends and currents on the market. The high number of high-quality and creative designs was particularly noticeable.
As usual, the Hong Kong Printing & Packaging Fair was staged parallel at the Asia WorldExpo close to the airport, according to official accounts this year’s 12th edition of the event was able to welcome over 15,000 visitors.
The next edition of the trade fair duo is scheduled to take place from April 27-30, 2018.
A detailed report will be published in the next edition of eppi magazine, No. 117 (June 7, 2017).
// Till Barth
Photos: Till Barth, © WA Media