CDN – Stormtech, Vancouver, has appointed Michael Dalzell as Vice President Marketing. Dalzell has over 20 years‘ of experience in the marketing sector and disposes of comprehensive know-how in the areas of customer acquisition, brand development and increasing turnover in the active, outdoor and lifestyle segment. The brand strategist was among others employed in executive posts in ski resorts in Canada and the USA, and most recently worked for The North Face, which is based in Alameda, California. At Stormtech, Dalzell is responsible for implementing the global marketing strategy and for the retail trade activities.
Stormtech is one of the leading global specialists for functional clothing, bags and accessories for the promotional and retail market. In addition to its headquarters in Vancouver, Canada, the company that is celebrating its 40th anniversary this year, also has subsidiaries in Toronto, New York, San Francisco, London and Brisbane.